Internet Marketing Archives


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There are two schools of thought about article marketing.  One school believes that you should produce lots of content in the form of one article that has many versions as in spun content.   The variation in content when submitted to numerous article directories will produce numerous back-links for your site, and the fact that it is “spun” content means that each article is unique. (30% recommended)  They argue that submitting the “same” article to many sites somehow gets the big G very upset with “duplicate content.”

The second school says, “not so” the whole point to writing an article is to provide great content to the article directories so that webmasters in search of that content will be glad to pick up the article and republish it on their site.   These articles tend to be longer, well researched and informative.  The goal of this type of submission is to encourage the re-publishing in syndicated email newsletters and hopefully reach a larger audience.  It may or may not result in many back-links to the author’s site, but the traffic to that site will be much greater if the syndication efforts result in the article is being sent to a larger list.  In this case the publisher will only submit to first his site and then, at the most a dozen article directories.

The “Panda” update to the Google algorithm was designed to cut out or re-rank sites that hosted low quality content.  Indeed that update hurt the page rank of many sites; several webmasters had money making “adsense” sites that disappeared from the top 100 rankings.   So called “content farms” and some “auto-blogs” suffered serious loss of traffic.  Here is the question to ask.  Was it due to “duplicate content”?

First lets clear up the controversy about “duplicate content”.  The Google webmaster guidelines are fairly clear about that. Content that appears on the same site on more than one page is considered “duplicate content”.  The explanation they give is that when the use of  ”www” seemed important to webmasters some sites were cloned on the same domain such that the reader would get the same information if he went to “http://www.yourinfosite.com” or rather visited “http://yourinfosite.com”.

The penalty if you could call it that was that Google would only recognize one instance of that content on that site.   WordPress and most other blogging platforms are built to avoid this kind of error and most webmasters are conscious of this requirement so basically it is a rare occurrence any more.   That is it; “duplicate content” can only be penalized when it on the same site.

If something really bad happens somewhere in the world that news is picked up by several sources and re-broadcast several times.  News agencies like AP and Reuters are very often quoted verbatim on local newspaper and national media sites.  These sites enjoy high page rank and certainly were not hurt in the “panda” update.

Obviously the content in this case is “duplicate” but it is spread over several sites.  The more important reason for the “panda” update was for Google to improve the quality of the content that their searchers were seeking.  Hopefully when all the “google dancing” ends that will be the case.

Did they succeed?  Depends on whom you ask.  Several independent “storefront” sites lost their page one rankings, in Great Britain the panda update was devastating to several sites and others came out in better shape.  From the Guardian Newspaper blog:

Search Engine Watch says  that “all Google results are a zero-sum game”, pointing to other sites which have benefited.

Pocket Lint , Electric Pig , Tech Radar , TechEye , The Register’s hardware site RegHardware , PC Advisor , IT Pro Portal  and the venerable Computer Weekly  sites have all been hit by the reordering, which means that they fall down in Google’s rankings on any given set of keywords – and so their traffic from search results falls dramatically.

The update also risks arousing the ire of Microsoft – and the European Commission – because it demotes Ciao, the shopping comparison site owned by Microsoft which was one of the complainants to the EC that Google was using its monopoly unfairly, and which has sparked an EC investigation. Ciao’s ranking has been cut by nearly 94%, meaning it will rarely figure in the first 10 results of a search.

In many of these cases it is hard for the casual observer to tell if it was the content or perhaps another criteria which caused the change.  In a few of the comments on blog reference was made to the fact that the originator of the content had been downgraded while the re-printing site had an increase in their rankings.

Before this goes too far afield lets’ return to the question posed above.   If you are seeking to simply get a number of back-links from your article and not necessarily looking for traffic to your site, you can certainly spin content and get lots of back-links.  The articles can be made to appear unique enough that webmasters will accept and host them.

The question is: Can all of these spun copies be compelling enough to make the reader instantly click on and visit the suggested resource box link.  I don’t know the answer to that as it is something I have tried only once and the finished product was much worse than the starting article.  The other aspect being time, it seems to take forever to make sentence and phrase revisions and it seemed just as easy to write another whole article on the subject.

There is a whole niche in the “IM” industry that makes a good income selling the spinning and linking software.  It has its fair share of followers who have been sold on the story of duplicate content.  They are also highly invested in seeking good rankings from the Google search engine… which can change at the drop of a hat as we have seen.

The article syndication orientation is a quite different.  ”Article Marketers” are counseled to write short 400 to 500 word articles.  ”The reader has too short of an attention span to sit for more than that.”   When writing for syndication the goal is 1000 plus word articles that have a give a full explanation of the subject.  In the goal of syndication article directory to which you submit the article is simply the repository.  The goal is to find webmasters who are looking for that kind of content to pass along to their readers.  Most of the time this happens in the form of an ezine style mailing list.

Syndicated article marketers do not care if their article gets high ranking on Google or any other search engine.  Their personal website traffic does not depend on the rankings, it depends on the quality of their writing.   With the research involved in producing an enticing syndicated article the number of articles written will be fewer but the results per article can be much more substantial.

So there you have it— two styles of doing business.  In the one case your time is spent spinning short versions of the same content and investing in services to distribute them.  In the other case you have the power to investigate your subject thoroughly, submit your work to a few directories and build relationships with webmasters who pick up your work.   Your product is higher quality and when it is put on a few 20,000 person mailing lists it has the power to send hundreds of visitors to your site in a very short period.  Best of all it is not dependent on search engine rankings.

Got a thought about this?  Let me know in the comments.

Thanks,

Michael Brown

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What Is Wonderful About the Google Wonder-Wheel?


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Get All the Article Content You Need to Make Google Like Your Articles

Article marketing is one of the best ways to show your stuff to the world and to get the attention of your potential market.  It is the source of potential back-links and the major force in driving your content to better search engine rankings.  One of the new tools that can seriously aid you in your efforts is the Google “Wonder wheel.”

The goal of every affiliate marketer is to “own” the best search engine results for the keyword that will bring the most traffic to his site.  So obviously the name of the game is to do a good job of research to decide which keyword(s) you wish to target.  With a page one ranking you can expect to generate about 2 to 6% of the total monthly searches and 20-30% of those searches if your listing is in the top position. This makes for a worthy goal especially if the term in question is generating several hundred searches a month.

With the wonder wheel Google is literally giving you the added keywords that you need to include in your content.  These may be used as additional words that you use or add to an article that centers on your keyword and these subjects should also be used as stand alone articles to support your main keyword articles.  In both cases you are using the words that Google has identified as being most important, using them in your articles and giving it back as content.

This relates closely with what is called “latent semantic indexing” (lsi) although it is not the same thing.  LSI is the term to describe the part of the computer search process that enables the search engines to return relevant results for searches.  This means that if you search for a particular popular term the engines are able to know that other words are related to the original keyword.  For instance searching for “baby clothes” will return  articles with the term “diapers” or searching for “Tiger Woods” will return articles about “golf.”  The two terms are different yet related.   The mechanics of this process are complicated, and if you want a few hours of reading you can start with this Seobook  posting for a thorough  explanation.

So how does this relate to the wonder wheel?  Simple, this search formula has been a part of the overall “bot search” for many years now.  The bots “expect” to find related terms in the content of an article.  If you simply follow the mantra of using your keyword in the title, first paragraph, and once every 150 words there after you are only giving the “bot” a single reference and the content is actually (supposedly) discounted.

The wonder wheel gives you a listing of LSI related topics to round out your articles. So your keyword “camera model ###” might also include such terms as “land-scape photography,” and “telephoto lens” in the body text.  This does two things; first it enhances your content, and second it give you subject matter for another article.  The second article that you write can also be linked back to the first for some good internal linking juice. (Ever wonder about the double listings for the same site that you sometimes see in the search pages, this is why that happens)

Getting your site to rank for a given keyword will be enhanced significantly by using this technique.  By using related keywords you can also vary the anchor text that you use when you build back-links.  Use the wonder wheel the next time you write an article for your site. You can be assured that your competition is already using it.

“Don’t attempt to build your website and plan your next school project without taking a look at the terms relevant to the ones you intended to use.” Quote from the “Wonder Wheel” site.

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I have been thinking about this for some time. The whole notion of having a good affiliate marketing strategy is to satisfy the requirements that you must meet to get to the front page in the serps.  You can bet that the owners of page 1 sites for major keywords have a strategy. Some of them are right down the line with the Google guidelines and some are a little gray and others are blatantly well…interesting.

I saw an article the other day for the keyword of a popular weight loss product sitting on the top of page one. It was an Ezines Article, when I clicked, I was treated to the most illegible piece of English language that I have ever read. At the bottom of course was an affiliate link to the affiliate site, really that was the only readable piece of the verbiage on the page.  I clicked on my trusty SEO-Quake bar just to get a few statistics guess what? 9650 back-links pointing at this article, I guess it is not who you know.

So what are some of the insatiable demands that we must meet with our affiliate marketing strategies.  Google stresses content as being their prime qualifier, does your site provide good quality unique content.  Apparently, the  shoe fell just this week on some, maybe several hundred sites, which had a strategy of using scraped content and re-publishing it on their sites to get high page views for ad-sense income. Maybe that was not such a good plan. 3:30pm CST. It’s as if the switch was turned off again, ” he said. And another webmaster said the same thing,  “We have lost 40-60% traffic in several sites, all same time yesterday. Very frustrating and to see server idle now.” This is not to say that you can’t add an occasional article written by someone else,  just be sure to give proper attribution and leave the link to the original.

Hat tip to:  http://www.seroundtable.com/google-content-spam-12845.html

Articles that you submit are a great source of back-links, if you use a submission service they can travel far and wide to a number of places that you would normally never think about. We are told that it is “bad” to have duplicate content roaming around the internet.  If you read the Google guidelines for this they are mostly concerned with the same site showing content as  (http)://(xyz).com vs. (http://www).(xyz).com .  However, the bottom line is that you don’t want the same content used over and over in identical terms.  (Market Samarai has a neat little feature that will show you the number of times the same article appears all over the net)

This leads us to the grey area of article spinning.  With the way that Google ranks web-sites it is obvious that one of the biggies is the MOB or measure of back-links.  One Article spinning is like a Meat Grinder of the many suggested ways is to take an article and re-write it by changing out words with synonymous words.  Some go even further and combine whole sentence re-writes to form 50 to 100 “different” articles that can be submitted to other blogs and article repositories. Does this work as a strategy; some SEO Guru’s will tell you yes.

There are several places you can look on the net to determine the degree of uniqueness. Try http://copyscape.com you can check any kind of content for unique status.(also good for finding out if your articles have been copied)  There is a tremendous amount of this already out there and much more being contributed daily.  Should you participate?  Well maybe; a re-write on the sentence level is really a re-write, but when there are 100 copies of that mix floating around I don’t think so.  Google wants content and many marketers are giving it to them, but I wonder how long it will be until another shoe falls.

A good strategy is to use as much original writing as you possibly can.  Borrow the ideas from others if you need them, but improve them in your own words. PLR can be a good source for ideas, but it really should be totally re-written.  There are two major affiliate marketing strategies that you can take from this.  In as much as possible try create original content, and two for your marketing efforts do not depend exclusively on traffic from one source (Google) only.  In the coming months and years the algorithms will continue to change and those with little original content will get hurt.

“The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.” ( Matt Cutts Quote)

For an interesting conversation on this subject look at this from the warrior forum.

http://www.warriorforum.com/main-internet-marketing-discussion-forum/324800-matt-cutts-google-using-big-stick-teach-important-lesson-about-traffic-diversity.html

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Ah, the lure of internet marketing. From the first “Make Money Online” advertisement that you see to the multiple get rich quick schemes that litter the information super-highway.  Every where you turn you are exposed to that siren song.  Some people are more sales resistant than others, but even they are subject to investing in at least one fleecing project to learn that there are a number of people out there who will be glad to take your money while producing little or no value in return.  But; “Oh the packaging was so pretty.”

Whether it is eBay or some other affiliate program, it does not take to long to figure out that any endeavor you wish to attempt is going to require a fair amount of knowledge and a lot of work.  The challenge  is to find the sources to teach you the fundamentals  and then to apply those into a system of operation that will earn you a steady income.  There are so many mentor’s who claim to have the best system for getting you into the high dollar category provided of course that you pay them a hefty fee up front.

There are so many things that you need to know in so many aspects.  Website design, graphics, hosting, ftp, backend code, data-bases, blog formats or static html sites are just a few of the mechanics.  The you will want a sales model and of course a product to promote.  Throw in “niche” and keyword research, search engine optimization, pay per click advertising or bum marketing and you have a formula for a lot of study and learning.

This can and unfortunately does lead to what is called “analysis paralysis.”    Running around trying to learn everything that has to be learned, spending hours a day pursuing multiple projects and having nothing in terms of progress to show for it at the end of the day.  To some degree this has affected a number of people who are beginning their marketing careers.  I count myself among that crowd, it is so easy to spend a day checking my email or stats for my blogs, bantering on Twitter or Facebook, write half an article, stop and do some keyword research, spend an hour on a forum, and call the whole day “STUDY”

It took a while to find it, but I have recently come across an eBook which will cure that condition.  Dennis Becker wrote a book a few years back that hits the nail square on the head.   This book will not tell you how to do any of the mechanical parts of your business.  It will not tell you which niche markets to investigate for maximum profit.  It makes no recommendation of one product delivery system over another.  It will show you how to take your current internet business ideas and apply them for maximum profitability.

Dennis shows you how he applied the strategies he developed in his book 5 Bucks A Day to move from a few cents a day to a consistent income of several hundred a day.  The book lead to the formation of the best private membership forum Earn1KaDay Insiders Club on the internet where you get an opportunity to learn from the most savvy marketers on the internet.  Many of the current members have used this same strategy to duplicate his efforts and have marketing days of over a $1000 themselves.

You can easily read this book in one sitting, and when you do you will have a strategy that will last you a lifetime.   Dennis has recently re-packaged the book  with two great webinar teaching videos. He is also including some innovative productivity software which will help you to apply the lessons you learn even more effectively.

If you feel like you are spinning your wheels to earn more or even some money through your internet business, you owe it to yourself to look at this package. Dennis is practically giving it away with its current price, but I am sure it will not be that low for long.  I bought it; I am applying it, I can confidently say it will get you where you want to go.    5-Bucks-a-day-System

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It Is Where and How Often You Say It

article marketing

500 Megabite Hard Drive (1957?)

PS3 HDD Upgrade - Swapping Disks

500 Megabite Drive (2007)

Seagate´s world´s thinnest (9 mm) portable hard drive. Coming first half of this year.

Portable 500 Gigabite Hard Drive (2011)

(Insert Clever Article Here)

Oops, we are live, I was getting all excited playing with the graphics and I forgot that the camera was rolling, I hope you don’t mind.  Let’s see,  where were we?  Ah yes we were talking about Article marketing.  One of the best ways to let Google and the other search engines know where you are is through the use of article marketing.

You tell your story on your website, and maybe it is indexed by the search engines as their spiders (computer robots) find it.  To get the message to a broader audience you tell the story again in another (or the same) article which you submit to an article warehouse like Ezine Articles, Go Articles or any of the thousands of others out there.

Everything that gets said anywhere on the internet is indexed, such that if you say it exactly the same way some service like Copyscape will know if it is originally said by you or by someone else.  (How is that for a confusing sentence?) Here is what I mean.

You write an article and put it on your blog.  You then submit that article to Ezine Articles.  They will accept only original articles, so they run your article through Copyscape to verify that your article has not been published anywhere else.  For site popularity sake this earns  a back-link to your site from a high page rank site (PR6).  With a catchy title and great content it will also earn traffic back to your site from readers who want to know more.

Now, if you want more than one back-link to your site so you need to submit that information to other sites for more popularity, and greater readership.  Do you use the same article?  Well you can (and many do!) but the general advise is to re-write the article using different words and submit different versions to the other article directories.

To do this you may manually re-write the article or you may be tempted to use a synonym spinner and produce many copies of the same article with varied adjectives and nouns which convey the same meaning without saying it in the same words.  Some of the “spun” versions of articles are pretty good, as long as the tense and nuance of the sentence is preserved.  On the other hand we have both encountered examples of spun content where that is not the case.  Do you use them?  Your call; my attempts at spinning took as much time as writing a whole new article so I’d rather do re-writes.

The bottom line is that the amount of raw information on the internet is increasing dramatically.  A lot of this information is subtle re-writes of an original idea repeated in slightly different words.  On the SEO side of the equation you may write an article for your article marketing efforts, submit it to a directory.  Then social bookmark it in 40 places, then put it on feeder sites and web 2.o properties (Blogger, WordPress.com, Squidoo, Hub-Pages, Wiki-spaces, Zimbio etc.).  Then make a video about it, or two or three.

All the while you are hoping that the article will be good enough to go viral and be picked up and repeated by other blogs and news sources.  I will have more to say about this in my next post where I explore a new program for expanding your article influence called “The Traffic Dashboard”.

The pictures illustrate the information explosion and our need to capture it.  I have come a long way from my small stack of 5.25″ floppy disks to a nearly full 500 gigabite hard drive.  Most of what is there is not new, it is just said in different ways, many, many times over.  Bet yours is too!

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Affiliate toolsA carpenter would be lost without his tool box; an affiliate marketer needs affiliate marketing tools too, just like a carpenter.  What are they and how do they help? In this article I will raise many more questions than I answer. Over the next several months all of these topics will be explored and clarified I hope you find the answers useful.

Is it more than simply a matter of signing up to a program, putting up a website that shows the products and waiting for the sales to come rolling in.  What do you need in order for that to happen?  How many areas of the internet should you have some expertise? What kind of expertise do you need?

Beyond the obvious, you will of course, need a website. It has to look appealing to your potential clients so you need to have a nice header, are you going to do the graphics?  Adobe Photo-shop is not cheap.  Should you use html and build a full fledged site or is it better to use a blog format.  Before you decide on the header you will need to know what you intend to sell.

Are you going to specialize in a niche on weight loss, if so are you prepared to compete with some of the bigger players who have deep pockets?  Have you done your keyword homework? Are there keywords that you can pursue and get your pages to the first page in the search engines? Will those keywords bring you traffic that will actually buy? Have you found some long-tailed keywords that will attract a buying client? Do you have keyword software to make that job easier?

Now you need a website with that keyword name, how do you find one when they are already taken?  Who are you going to use for hosting and how much traffic do you need to plan for?  What about graphics for your site, free themes don’t really get the job done.  What model of sales are you going to pursue?  Storefront style?  Blog Style? Review Site style? Email Marketing? PPC Marketing?  Now, how do you actually setup and use the software to get the job done.  Word press is a popular blog software and fairly easy to learn, but consider that there is still a learning curve and this is really only the front end of the engine built on php which requires code to change the header or put up a single column sales page with-out a sidebar for a name capture page. Or you can buy an Html editor and build it yourself, by the way you will need one to do anything significant with your blog as well.

Now you have a product or product line picked out.  You now know what keywords you are going to target and have enough of them that you will meet a goal of at least 100 visitors each day. You need at least a hundred each day to make sense out of the fact that your sales will average less than 3-5% of your total traffic, which is the statistic touted for an average web sites’ sales.  As you go along with your traffic plans you will need to familiarize yourself with analytics so you can test different approaches, wording, colors and everything else that may have a bearing on converting your visitors to buyers.

When the site is up amongst the other 8 billion sites out there with 12-15 more sites being added each minute.  How are you going to find visitors? Here is a partial list of the more important parts.  Directory Listings, RSS Feeds, Aggregators, Ping services, Forums, Social Networks, Twitter, Web 2.0 sites,  Facebook. Don’t forget article submission websites and back linking strategies, along  with blog commenting.  Each of these is a study in itself and each can suck up enormous amounts of time, but they are all necessary to a degree to gain recognition for your website.   I haven’t even mentioned SEO (search engine optimization), both on-site and off-site.

Now it is time to add some content to your site.  This has to be done on a fairly regular basis for the first 6 months to a year until your traffic builds up to a decent level.  Who is going to assemble that content, or video. How well is it presented, as a side study you should be exposing yourself to copy writing knowledge so you can write convincing articles and interesting content.

Speaking of interesting content, I neglected to mention an auto-responder. It is generally expected that you will give something away on your site that is valuable to your reader to “ethically” bribe them into giving you their email address so that you can continue the sales process if they are not convinced on their first visit. You will have to write that special report or newsletter. When they sign up for your list you need to communicate with them on a regular basis with more free content and an occasional pitch to look at your products.

Now, some or all of these things can be outsourced for a price, a few can be ignored, some of the software and programs are cheap or free, but it is going to cost somewhere in time or money regardless of who you pay.  To all of the marketers out there who have successfully navigated the straits and found the promised success.  Congratulations on a job well done! Schraubenschlüssel in groß To the other 95% who are still struggling with one aspect or another…There is no Silver Bullet you are going to have to go through the minefields. When you have answered most of these questions you will begin to see some success. If someone ever told you that affiliate marketing was easy and “free”…they lied! You need to fill your toolbox with affiliate marketing tools and learn how to use them.

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Are You Using PAWS In your Marketing Efforts?

Article marketing or “Bum Marketing” as it is sometimes called, is the mainstay of affiliate marketing.  It is the source of most of the linking that you will bring to your website.  By submitting  quality articles to EzineArticles and the myriad of other article sites you can easily build links and traffic.  Of course there are other methods of establishing back-links, but article marketing is one the easiest ways.  If they are good they may be picked up and syndicated on other blogs. Unlike bookmarking, once articles are published they will continue to be read and draw traffic for years to come.

As a marketer of course your job is write persuasively on your topic without hitting your readers over the head with a nerf bat.  This is a form of writing that is not taught in your standard high school or even college English class.  In fact most of us have never been exposed to it until we setup our blog/site and start to write.  Why is it so radically different?

People are searching the internet for information, your job is to give it to them.  You are aided in this process by Google and the other search engines.

How?

The engines look at your content and categorize by the keywords it contains.  Combined with  other elements of SEO your article  will rank well and gain readers depending on where it gets placed in the rankings.  Your job is to build your article around the keywords that people are searching.  Okay, so that is the boring science part, now what about the art?

There is a writer on one of the forums that I frequent, who has a little phrase in her signature; “writes many things that snap, crackle and pop…”  That play on words from the old Rice Krispies commercial is a great description.   This is the part where most beginning internet authors fall down.  I admit to being one of them, it is not always easy to write in a manner that is both convincing and not overtly salesy.  The art of copy writing takes lots of practice and many hours of reading to begin to find your own style.

“The number one rule of advertising, or selling something to
someone is to figure out how to join the conversation the prospect is already
having in their own head.”
David Bocock (Persuasive Article Writing Secrets)

Your task as a marketer is to find a way to enter that conversation and offer a solution to whatever problem your reader might be facing.  There are two things that you need to show in your writing that will help you to accomplish this.  The first is knowledge of your product, the second is authenticity.

“People do not care how much you know, until they  know how much you care.”

Demonstrating how your solution will answer the universal question of “What is in it for me?” is of course the critical part.

The style you use can be as simple as stating the problem in the title and using bullet points to solve it.  You can tell a story to get the reader involved in the emotions of the narrator.

Using trigger phrases like “what if” and “how to” can get the readers attention. Curiosity can be developed by asking a rhetorical question and finishing the article with the answer.  The benefits of your solution should always be clearly stated.  ” Sell the sizzle and not the steak.” Long lists of features are boring so avoid them.

In all cases you should insure that your article delivers on the promises you make in the title.  P.A.W.S. is short for Persuasive Article Writing Secrets. It is a narrated story of a young man who is taught the illusive art of copy writing.  In story form this book describes all the methods you need to take your writing to the next level.

Whether it is reviewing, reporting, critiquing or telling a narrative story, this book covers them thoroughly.  If your style of learning is by hearing, the 174 page book comes with a complete set of .mp3′s and an easy reference guide that re-states all the critical points.  I like to use my commute time for that; to reinforce my reading.

Words; spoken or written can be incredibly powerful. Here is  a quote from short report that I read just last night. It was written by Blair Warren in 2005 as an introduction to his $2000 writing course.

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

Whether you agree with the statement or not, you will see these powerful memes being used in sales letters, name capture pages and articles in one form or another all over the internet.  Learning how to craft your words with article marketing to promote your site or your product is the most important skill you can put in your arsenal.  Check out David’s book.

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Let’s take this from the ground up!  I put up my first website over 15 years ago after buying a book on html, an html editing program and a lot of goofy mistakes.  Back then the search engines were not very sophisticated and the amount of available teaching on SEO was limited. Meta-Tags were just beginning to be used and most of us newbies had no clue as to why and what for.

One of the cool features of the first browser (Mosaic) was the ability to see the code of the page you were visiting.  It has been this way ever since.  So to build your site you would look at the source code of a cool looking page and try to copy the language  on your page to get the same look and feel. Like everything else it did not take long for the commercial elements to get involved and begin trying to improve the visibility of their pages.  Meta-tags were born to describe what the page contained.

For a brief period the search engines used this data to grade your rankings… until some people figured out that adding some reference to “sex” in your tags would increase the traffic to your site.  Needless to say, meta-tags lost their importance in a hurry!

Today, the tags are not given a lot of significance (who knows), but according to a few of the people I have listened to, they still play a role in helping the search engines to know what your site is all about.   The spiders look at everything you put on your site so you can’t fool the system by saying something that is not true.

Most of us are not coders and the modern blogging platforms are based on editing your content on the server.  WordPress and other blog formats make it super easy to simply put up pictures and descriptions  with out having to get in and mess with the code.  With a basic html page you can add your descriptions directly, in the blog formats the only way to do this (without editing code) is to use plug-in’s like All in One SEO (AI1SEO) or other plug-in’s.

There are really only three tags that are important.  Meta-title, meta-description, and meta-keywords.  If you have AI1SEO this is simple to do.  At the bottom of your posts page, those three fields are available for you to describe your product or service to the world.  When you finish putting in your post, you simply scroll to the bottom of the page and insert:

  1. Title: Your (Catchy, Fascinating, Controversial) introduction to your post that the world will see in the search engines.
  2. Description: Google will use (Maybe) 160 characters of this in the actual search listings ( I find that it is most often a combination of both title and description)
  3. Keywords: These are the words that people will be using to search for your post, and here you are telling Google which keyword/keywords most accurately describes the information you want to get out.  Important to note is that you should have used these words in your post 3or4 times to reinforce the significance of what you are saying.

As far as Site SEO goes this is all that you really have to do. Now it is time to get busy and do the other hundred things you have to do to get your site noticed.

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What Is In Your Affiliate Tool-box? (Part 3)


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RSS feeds, Aggregators, Only Wire, Link Cloaking: (Part 3)

In today’s installment of Affiliate Tool-box tools we are looking at the realm of social book-marking.  Just like RSS feeds and directory listings the social marking sites  play an important part in site ranking.  You need to be registered at each of them and be submitting your content (articles, pictures,etc.) on a regular basis.  The sites will have a different requirements, most will offer to copy your in-box and share it with the world.  The first time that happened to me, I went screaming away as fast as I could. (note you do not have to share)

Social bookmarking sites are important for two reasons, they give your content a nice boost in traffic and they have have high page rank which provides a nice back-link.  Some articles have the possibility of going viral and getting notoriety which can get a flood of traffic to your site.  Most of the time it is simply another link to enhance your search engine rankings.  There are literally 100′s of such services world-wide and your could spend literally 100′s of hours registering at them. (who said computers are supposed to save you time? And if you add every bookmarking toolbar to your browser window you can quickly get down to 50% of your viewing real estate occupied by toolbars )

Social Book-marking

The alternative is to employ a service which will automate the process.  Social Marker is one of the often recommended services. They have a frame overlay that will take you from service to service and enable you to add your bookmarks to each individual site.  This assumes  that you have pre-registered at all of the sites on their listings.  It is great for adding your book marks a few at a time over the course of several days to make your links appear natural.

It is also a time consuming process.  You will need to get your log-in and password set up for each site you wish to use, and as you add sites that you wish to promote,  you should probably get different user accounts (names and passwords) for the different niches you are promoting.  What ever you decide, start with and Excel spread sheet and record every service with all of the necessary information so that you don’t have to search your email for each log-in every time you need it.

Your headings would be:

Link–>Log-in Address–>Password–>Page Rank–>Effective–>Love–>Affiliate Link

With this information you are now ready to set up an account with OnlyWire .  This service is totally automated with access to 42 of the best social bookmarking sites, all have high PR.  Once you have your accounts set up in their online software, you simply log-in to your account and make the submission one time with an address and brief description, add your keywords and hit submit.  It may come back and ask for a few “captchas” over the next few minutes, but that is all you need to do.  Set up takes a few hours if you are not already registered at all of the sites, but once that is done the actual submission is a 2 minute process.

Onlywire is free for 300 links a month and then has a sliding scale plan for larger linking services.  Check out their page for pricing, it seems reasonable to me and it certainly is a time saver. (NO those are not Affiliate Links) Happy link-building!

Comments? Have you used either one? What do you think?

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Why Johnny Can’t Sell, But You Can!


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Who is Paul Myers, and
Why You Need To Know

Affiliate marketing publishers, (that’s you) are always looking for the best way to tell the story about the product they are promoting. They think that if they just write the right review, say the right things in a convincing manner that somehow the visitor to their site will instantly click on their affiliate link and voila…instant sale. It generally does not take too long before it dawns that there must be something more. Sales do not come tumbling in just because you happen to like the product and just finished a glowing review.

There is much more to the story than that. You must not only be convincing but also trustworthy. Just like the social media sites are making apparent on a daily basis, most sales are made on the recommendation of someone whom we trust. Developing that trust can be accomplished through your words, but it takes a while to learn how to move around the table (as they teach insurance sales people to do) and help your reader make an informed decision.

Paul Myers has been around the internet marketing game for a long time. His longstanding news letter arrives in my in-box every week. I can honestly say that it is one of the very few that I look forward to reading. He offers a huge free report just for signing up to his newsletter, it is called “Need to Know.” Don’t be put off when you arrive at the line “You are exactly where you’ve wanted to be all along.” Paul has a way of getting your attention. In fact his desire is to make you “Unstoppable.”

If you have been around internet marketing for any length of time, you have undoubtedly heard of the Warrior Forum.  If you have taken the time to hang out on that forum; you will probably recognize the name.  Paul is one of the administrators on the warrior forum.  His advise has been employed by thousands of readers, and he is very well respected by all.

Here is a man in the internet marketing world who will tell it like it is, with out hype.  His weekly newsletters are full of great content, and he is one of the few who will rarely send you to external offers  and when he does make a recommendation it is always worth it.

Today I have a freebie for you.  It is a copy of Paul Myer’s copy-writing e-book called “Why Johnny Can’t Sell”  It is a beginning tutorial on how to write impelling copy whether it is a sales letter or simply an article with a compelling message, the method is the same.  Good stuff!

Here is the link” , there is no opt-in requirement. I do have one request however, if you take the time to put it on your hard drive, don’t let it sit there and collect cyber-dust, please read it. There is a ton of valuable information within.

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