Get All the Article Content You Need to Make Google Like Your Articles

Article marketing is one of the best ways to show your stuff to the world and to get the attention of your potential market.  It is the source of potential back-links and the major force in driving your content to better search engine rankings.  One of the new tools that can seriously aid you in your efforts is the Google “Wonder wheel.”

The goal of every affiliate marketer is to “own” the best search engine results for the keyword that will bring the most traffic to his site.  So obviously the name of the game is to do a good job of research to decide which keyword(s) you wish to target.  With a page one ranking you can expect to generate about 2 to 6% of the total monthly searches and 20-30% of those searches if your listing is in the top position. This makes for a worthy goal especially if the term in question is generating several hundred searches a month.

With the wonder wheel Google is literally giving you the added keywords that you need to include in your content.  These may be used as additional words that you use or add to an article that centers on your keyword and these subjects should also be used as stand alone articles to support your main keyword articles.  In both cases you are using the words that Google has identified as being most important, using them in your articles and giving it back as content.

This relates closely with what is called “latent semantic indexing” (lsi) although it is not the same thing.  LSI is the term to describe the part of the computer search process that enables the search engines to return relevant results for searches.  This means that if you search for a particular popular term the engines are able to know that other words are related to the original keyword.  For instance searching for “baby clothes” will return  articles with the term “diapers” or searching for “Tiger Woods” will return articles about “golf.”  The two terms are different yet related.   The mechanics of this process are complicated, and if you want a few hours of reading you can start with this Seobook  posting for a thorough  explanation.

So how does this relate to the wonder wheel?  Simple, this search formula has been a part of the overall “bot search” for many years now.  The bots “expect” to find related terms in the content of an article.  If you simply follow the mantra of using your keyword in the title, first paragraph, and once every 150 words there after you are only giving the “bot” a single reference and the content is actually (supposedly) discounted.

The wonder wheel gives you a listing of LSI related topics to round out your articles. So your keyword “camera model ###” might also include such terms as “land-scape photography,” and “telephoto lens” in the body text.  This does two things; first it enhances your content, and second it give you subject matter for another article.  The second article that you write can also be linked back to the first for some good internal linking juice. (Ever wonder about the double listings for the same site that you sometimes see in the search pages, this is why that happens)

Getting your site to rank for a given keyword will be enhanced significantly by using this technique.  By using related keywords you can also vary the anchor text that you use when you build back-links.  Use the wonder wheel the next time you write an article for your site. You can be assured that your competition is already using it.

“Don’t attempt to build your website and plan your next school project without taking a look at the terms relevant to the ones you intended to use.” Quote from the “Wonder Wheel” site.

StumbleUpon It!

Technorati Tags: , , ,

Tagged with: • • •

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!