Why Johnny Can’t Sell, But You Can!
Who is Paul Myers, and
Why You Need To Know
Affiliate marketing publishers, (that’s you) are always looking for the best way to tell the story about the product they are promoting. They think that if they just write the right review, say the right things in a convincing manner that somehow the visitor to their site will instantly click on their affiliate link and voila…instant sale. It generally does not take too long before it dawns that there must be something more. Sales do not come tumbling in just because you happen to like the product and just finished a glowing review.
There is much more to the story than that. You must not only be convincing but also trustworthy. Just like the social media sites are making apparent on a daily basis, most sales are made on the recommendation of someone whom we trust. Developing that trust can be accomplished through your words, but it takes a while to learn how to move around the table (as they teach insurance sales people to do) and help your reader make an informed decision.
Paul Myers has been around the internet marketing game for a long time. His longstanding news letter arrives in my in-box every week. I can honestly say that it is one of the very few that I look forward to reading. He offers a huge free report just for signing up to his newsletter, it is called “Need to Know.” Don’t be put off when you arrive at the line “You are exactly where you’ve wanted to be all along.” Paul has a way of getting your attention. In fact his desire is to make you “Unstoppable.”
If you have been around internet marketing for any length of time, you have undoubtedly heard of the Warrior Forum. If you have taken the time to hang out on that forum; you will probably recognize the name. Paul is one of the administrators on the warrior forum. His advise has been employed by thousands of readers, and he is very well respected by all.
Here is a man in the internet marketing world who will tell it like it is, with out hype. His weekly newsletters are full of great content, and he is one of the few who will rarely send you to external offers and when he does make a recommendation it is always worth it.
Today I have a freebie for you. It is a copy of Paul Myer’s copy-writing e-book called “Why Johnny Can’t Sell” It is a beginning tutorial on how to write impelling copy whether it is a sales letter or simply an article with a compelling message, the method is the same. Good stuff!
Here is the link” , there is no opt-in requirement. I do have one request however, if you take the time to put it on your hard drive, don’t let it sit there and collect cyber-dust, please read it. There is a ton of valuable information within.
Filed under: Internet Marketing
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